Celebrating the release of the NIKE Pro Bra collection on July 14th, we created a new global movement – #THECIRCLEOFEVE. Reintroducing the sports bra as a key element of style, THE CIRCLE brings together strong females, driven by independence and their intoxicating influence within pop culture. Palina Rojinski, Hadnet Tesfai, Lary, Nike Jane and Sneakerqueen are eVe’s heroins of this fast generation. Making a statement through new forms of GIF art and photography, transformed the top with the swoosh into an iconic fashion item of our culture.
During the 2014 Summer edition of Berlin Fashion Week we gathered a fine selection of inspirational women to become part of The Circle. The experience created at Soho House Berlin invited them to an interactive flash shoot captured by Paul Ward, styled by Ash Esfarani and beautified by Helena Narra, and were released in real time on @evewadam.
Curation: EVE W/O ADAM
Photography: Paul Ward
Cast: Michal Tesler, Mayra Fateh, Bianca Richter, Andrea Lenfter, Katharina Zimmermann, Albertine van Iterson, Palina Rojinski, Hadnet Tesfai, Nike Jane, Lary, Sneakerqueen, Dreea Pavel, Joyce Binneboese, Dana Roski, Alisa Ueno, Leni Paperboats, Skylar Love, Fa Empel, Sheily Pepper, Dalialia, Meike Lesley Neumann, Kyra Sophie, Ays Yuva, Hannah Faith, Moneyama, Lia Fischer, Nuzia, Chi Cao Hanh, Siobhan Bell, Ruby, Camille Charriere, Fania Folaji, Karina Pavlova, Suzie Grime, Zaki Ibrahim, Ia, Julia Hofbauer, Tammy Glauser, Mika Moriyama, Helena Narra.
GIF editorial, Social Media Campaign & Community Event
Creative Direction, Content Creation, Influencer Marketing, Event Production, Promotion