In collaboration with Platoon Kunsthalle and Obey Clothing we set into motion an interactive art exhibiton named ‘Hi, it’s Blanda!” together with Swiss contemporary artist Blanda Eggenschwiler. The project revolved around the exchange between the digital spectrum and analogue realm, engaging the public to get in touch with Blanda via text, phone-call or direct messages through social media to feed her input and make her realize it by the means of creativity. This interaction between the artist herself and the public was held down on a massive 4mx5m canvas. On the night of vernissage, Blanda sliced the final art piece up into squares of 1m² and offered them for sale. Previously, a selected number of squares had already been purchasable via an online pop up shop. Within 24 hours all of the sections were sold.
Hi, it’s Blanda!
Interactive Art Exhibition, Social Media Campaign
Creative Direction, Content Creation, Event Production, Promotion